Tomorrow (Thursday, October 25), I will be joining the Social Media Strategies Summit hosted by the good folks at GSMI, in Boston, MA (go Bo-Sox!).
I just returned from the Social Media Strategies Summit in Las Vegas, NV hosted by GSMI where I presented on measuring social media for the SMB. One of my leave behind handouts was this flow chart I adapted from the US Air Force.
Ever wonder how your team will handle a negative issue that hits the media? Maybe you feel you have your bases covered because you are monitoring social media and believe you”know what you are doing”.
A couple months back, I had the privilege of participating in a live webinar panel discussion entitled, “Doing to Delivering: Five Considerations for Making Social Media Strategic”.
Chapstick has a legacy of quirky, cutesy, and slightly-suggestive advertising. It works. And this latest ad worked too, but the social media team got in the way.
Another good point is that Symantec is pushing its archiving and e-discovery software, which should be a good reminder to document social media issues well for legal purposes and have a well-defined triage, escalation and crises plan for handling issues in real-time.