Jackson’s article is more than compelling – its nearly dead-on accurate with regards to how technologies evolve faster than companies. So, its difficult for companies that have devoted their resources heading down one path to get up, back track and head down a new path. This is especially difficult in the face of competitors who get a fresh start down a new branch.
As I have always preached, the most successful marketers are those with IT know-how and insight, as technology often is the genesis of marketing innovation. So why is it that these two groups at most companies often remain in silos?