Are you optimizing your work stream? Try the 120 Rule to improve employee satisfaction and retention. It’s okay to ignore 20-percent of your work if you’re always working on the most important stuff.
Janet Driscoll Miller penned a great article with six tips on how to get hired in the field of search engine marketing (SEM). The tips are a great foundation for “getting yourself out there” and I preach them regularly when counseling peers on finding a new job.
What I have found is that retaining search marketers can be a challenge compared to other specialties due to:
competitiveness within the specialty, lack of diversity within the field, and commodity nature of specialty.