About Us pages are “the window into the personality of your company/business/org”. As such, you should invest some time and energy into creating a useful, informative and accurate page.
Here are some of the absolutely best articles I have come across of the years with regards to building and optimizing great landing pages.
Yesterday I shared an article about landing page optimization and I’d like to follow it up with another written by Ron Jones at ClickZ.com.
SEOmoz.org published a great article about optimizing landing pages. I particularly found of interest the section on “looking where other people are looking”. That would make a great split test for your business and I highly suggest doing so.
I’ve been doing quite a bit of work lately establishing a major mobile search campaigns and working on research to demonstrate the ease of entering the mobile search market and the competitive advantage it will bring your company. As I put these presentations together, I’m coming across some great articles and resources that I will share as I uncover them.
Here’s the deal. I’m running a multi-million dollar search campaign for a client and we’re obviously very focused on campaign copy, audience targeting and creative. However, in campaigns of this size, even the slightest percentage increase can yield huge ROI gains. So, focusing on your landing page and conversion funnel is extremely important. Gains in your funnel can dramatically improve your ROI. I recently change the form and registration step on a landing page and saw a gain in click-to-conversion of 400% for the campaign. Caution: results aren’t typical. We were looking for a 10-25% increase. Who knew. But now we’re not stopping there. We’re doing further split testing to see what the right combination of fields and steps are.
Interesting article on how offering too many choices and features on your website can inhibit a purchase. This is a theory I wholeheartedly subscribe to, especially when it comes to a landing page for a specific campaign meant to generate leads. When you are running a campaign driving people to …