Buddy Media recently released an interesting report based upon research conducted among their clients regarding Facebook engagement. Of particular interest is that URL shorteners significantly reduced engagement, as did longer posts.
Marty Weintraub at aimClear is getting ready to debut his new book on Facebook advertising optimization and gave folks a sneak peak at what to expect between the covers.
Here’s a great article examining whether your Facebook ads should point to your landing page (outside of Facebook) versus your actual Facebook page.
Businesses, one after another, are creating Facebook pages with the hopes of driving people to “like” them. However, many businesses fail to realize just having a page, and just obtaining likes are on the first steps.
According to ComScore, Facebook’s share of the display advertising market during 2010 Q4 eclipsed the 25% mark for the first time, eroding share mainly from Yahoo. Most likely, this has increased even more in Q1 2011.
Erik Saas penned a great article on how a guard at Buckingham Palace was relieved of his duties after posting negative comments about Kate Middleton and others.
Google recently announced the addition of a new feature called “Plus One”. It is quite similar to the Facebook “Like” button in that Google users can click the button which will show up in the “buzz” feed so that their followers see their endorsements. Users will be able to “+1” content, search results and even advertisements.
If you have a Facebook fan page and more than one employee at your company, guess what? It’s time for you to have a social media policy!
The new Facebook commenting system requires you to log in to Facebook in order to leave a comment on a site (that is using the plug-in). Therefore, the 99% of comments that this blog receives (as well as most others) that are spam, might be dramatically reduced.