Social Media Response Flow Chart – Updated

I just returned from the Social Media Strategies Summit in Las Vegas, NV hosted by GSMI where I presented on measuring social media for the SMB. One of my leave behind handouts was this flow chart I adapted from the US Air Force.

Social Media Assessment Flow Chart
Social Media Assessment Flow Chart

You can use this flow chart to evaluate whether or not should should respond to a post you find on the web, be it positive, negative or neutral. It will help you understand what you should consider when responding, escalating and addressing negative posts, in particular.

If you’d like to understand how to respond to a negative post, please read my related posts:

Responding to a Negative Post

Managing Negativity on Facebook

Policy for Engagement

Employee Social Media Policy

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