I’ve been traveling around the country a bit lately talking a lot about Facebook’s edgerank algorithm. I won’t explain edgerank here, but I will say it is what Facebook uses to determine which updates will show up in your news feed. Yes, not all of them show up. Most don’t.
If you’re a brand, you maybe in trouble here. The only way out is to start paying Facebook. That’s right – pay to play!
To learn more about this, here’s a great article to get started: