Measuring Social Media – Moving Beyond “Fans” and “Friends”

A long time ago, businesses used to measure the success of their website by the number of hits. Of course, we’ve evolved quite a bit to look at a wealth of metrics, including time on site, conversions, ecommerce, clicks-to-conversion, bounce rates and more. Similarly, until very recently, we used to …

Google’s Share of Total Search Queries Grows in December

Google’s share of the US domestic search market continues to grow based upon the latest numbers from Experian Hitwise as reported by MediaPost.com. The combo of Yahoo+Bing follows in 2nd place by a very wide margin. Google is at nearly 70% of US domestic queries. However, the query-to-click ratio continues …

Twitter 101

On Friday, January 14, I gave a presentation entitled, “Twitter 101” that covered the basics of setting up an account and how to use the tool. I focused on how educators can use Twitter as a tool for researching, teaching, communicating, engaging and sharing. We discussed policy issues, common sense …